Problem: Develop a cost-effective product that still excites and drives consumers to try a new brand.

Deliverables:

• Logo Design

• 3 flavor packaging designs

• Poster

• End-cap display

• Web design

• Social Design

Outcome: Over 200,000 units sold. The product never sat on shelves because it was positioned strategically through end-cap displays, TV, and web advertising—all with language that spoke directly to the consumer.

ROLE: Designed packaging and Art Directed social post, web banners and other marketing materials